Your sales and marketing planning is a critical part of your business plan and key to success at many levels, whatever stage your business is at.

Understand the market you are operating in; decide on a pricing strategy, selling & advertising strategy; think about how you will manage your customers…remember that market conditions are continually evolving and you must keep abreast of them and change your strategies and plans accordingly. These areas must be kept in mind at all times to avoid falling behind your competition.

  • Create a marketing strategy to help you identify your potential customers and target them with appropriate products or services; using the correct sales techniques will help you turn interest in your product or service into customer orders.
  • Create a marketing plan – this is the practical how, what and when of your marketing strategy, what you will actually do, how you will do it and when.
  • Forecasting and planning your sales this will help you with cash flow forecasting, supply chain management, staff planning and show potential problems.
  • Increase your online sales by developing a social media commerce stratergy.
  • The Chartered Institute of Marketing have an online resources to help you plan your marketing strategies.
  • The Digital Marketing Toolkit is an independent free resource that covers traditional marketing and digital marketing techniques, processes, tools, and software.  It is designed to help businesses achieve growth and get new customers without having to spend money on expensive external services such as digital marketing agencies.Essentially, it shows businesses how to do for free what an agency would normally charge thousands for. The Resource Hub covers:
    • Product & Service Analysis,
    • Market Analysis,
    • Customer Aquisition,
    • Branding,
    • Producing Content,
    • Video Content,
    • SEO,
    • Social Marketing,
    • Email Marketing,
    • Landing Pages,
    • CRM Software,
    • Conversational Marketing,
    • and Online Advertising.